glocal

The fast-food chain adopted a glocal strategy by adding local dishes to its international menu.

(Chinese) 这家快餐连锁店采取了全球本土化策略，在国际菜单中加入了当地菜肴。

Glocal marketing helps global brands connect better with culturally diverse audiences.

(Chinese) 全球本土化营销有助于全球品牌更好地与文化多元的受众建立联系。