innovate

Companies that fail to innovate often lose their market share to newer competitors.

(Chinese) 未能创新的公司往往会将其市场份额输给更新的竞争对手。

The chef continues to innovate by mixing traditional recipes with modern techniques.

(Chinese) 这位厨师通过将传统食谱与现代技术相结合，不断进行创新。