mark-up

The retail price includes a 50% mark-up to cover the store's overhead costs.

(Chinese) 零售价包含了50%的加价，以覆盖店面的运营成本。

Luxury brands often have a high mark-up because customers are willing to pay for the name.

(Chinese) 奢侈品牌通常有很高的加价，因为顾客愿意为品牌名买单。