perception

The company launched a massive advertising campaign to improve the public perception of its brand.

(Chinese) 该公司发起了一场大规模的广告活动，以改善公众对其品牌的认知。

Your perception of the event might be different from mine because we were standing in different locations.

(Chinese) 由于我们站在不同的位置，你对这一事件的看法可能与我不同。