ploy

The marketing ploy of offering a free gift was designed to attract new customers.

(Chinese) 提供免费礼品的营销手段旨在吸引新顾客。

He used a clever ploy to distract the guards while his teammates escaped.

(Chinese) 他用了一个聪明的计谋来分散卫兵的注意力，与此同时他的队友们逃跑了。